Case Studies
The Job Board Said to Increase the Budget. We Decreased the Budget. Here’s What Happened.
At the start of March, an industrial staffing agency saw its cost per application increase by 60 percent compared to its CPA in the month
Too Much Budget for Your Sponsored Jobs? Yes – It’s Possible. Here’s How We Solved the Problem
The Challenge: This security company hires security officers across several states, constantly trying to fill open orders for client needs. With a hyper competitive candidate
What Are Candidates Searching For? Changing Job Titles Led to 4X Applications
The Challenge: An apartment staffing company in the southeast recruits on the property management side and also on the maintenance side. They were struggling to
Changing Job Titles? It’s That Simple – 108% More Applications with the Same Budget
The Challenge: One of the biggest challenges in recruitment is naming your jobs what your candidates are searching on Indeed and ZipRecruiter but also naming
How We Drove 600% More Healthcare Applications with a 50% Budget Increase
The Challenge: Healthcare recruiting is hard, no bones about it. However, that doesn’t mean it’s impossible. A healthcare startup located in Texas but filling jobs
The First Three Months – 215% More Apps and 69% Lower Cost CPA
The Challenge: Making an impact in the beginning of any new marketing or recruitment program is vital. At Haley Marketing, we take pride on the
Adding Just One Word Increased Trucking Applications By 42 Percent
The Challenge: A transportation staffing agency in California battles all the common challenges in finding top talent to fill its open trucking jobs. Incredible amount
Case Study: 131 Percent Increase in Applications for Hospital Staffing and Job Board Spend Went Down?
The Challenge: Healthcare staffing presents numerous challenges just on the clinical side. But this healthcare staffing agency in California fills open job orders on the clinical
Case Study: 61 Percent More Applications – How Much Did We Decrease Ad Spend?
The Challenge: An industrial staffing agency in northeast Ohio expressed frustration with their budget. Applications were going down and the suggestion was to ALWAYS increase
Why People Love Working With Haley Marketing
Haley Marketing’s job board and programmatic advertising have been a huge help in getting our online recruiting efforts streamlined. Being able to post, archive, and update jobs in real-time and work with the Haley team to determine which jobs warrant which spend reduced the amount of money wasted on poor performing jobs. On top of that, the service is top-notch! Questions are answered quickly and helpful guidance is provided when they see it’s time for a change. Thanks Haley!
American StaffCorp had quite a few ads on various digital social media sites, and we were seeing very minimal response and gains. Thanks to the team at Haley Marketing, they really helped us make some changes. They’re the digital marketing professionals; getting their input helped us see a higher return on all our social media advertising. We jumped in with some Facebook and Google recruiting tactics along with social media campaigns, all of which we measured very closely. We saw some great increases. All the team over there is very easy to work with, very creative, very responsive and they’ve been a good partner to American StaffCorp.”
We had no idea what was working with our job advertising. Every time we went back to Indeed they told us to ‘spend more, spend more,’ and we really didn’t have the time to manage it. Our applications are up 61% and our job spend has been decreased by 13%. We have drastically improved our ROI, and we don’t have to manage any of it. I recommend [programmatic] to anyone who wants to get a better handle on their job board spend and an accurate read on your ROI. It makes you a lot more flexible and keeps you nimble.
